D&B's 'Blueprint for Growth' Strategy |
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EXCERPTSThe ProblemsBetween the 1960s and the 1980s, Dun & Bradstreet seemed to lose its core purpose in the mayhem of acquisitions and divestitures. In 2000, Moody's was split, and D&B was left on its own. By then, the D&B brand had lost its value and the company had lost focus and direction, mainly due to lack of a proper strategy.
The Growth StrategyLoren came up with a strategy he called a "Blueprint for Growth" to regain D&B's market share. He realized that the growth of the company lay in creating a financially flexible business model, building brand image and creating a culture that promoted leadership. Loren developed a business model based on constant reengineering and reinvestment of excess funds. The model aimed at increasing investments in capabilities that were important for the growth of the company. The company went about implementing the strategy in a sequenced manner...
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